Building Intercultural Connection

Client
Mandarin360
Category
Branding

Mandarin360 is a Mandarin language school that aims to be the bridge to connect every non-Mandarin speaker in Taiwan interculturally. It’s not a typical language school that only teaches you phrases and grammar. It coaches you on cultural immersion and community integration through its interactive classes.

In this project, I simplified their old logo and extended the brand system based on the brand mission—building connections. Color gradients and an infinite loop graphic visualize cultural immersion abstractly. Bold typography represents the bravery of people moving to a new country and speaking a second language with accents.

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PROJECT

Category