Coda is an all-in-one collaborative workspace, offering a flexible blank canvas where users can create anything their teams need—whether it’s write-ups, team hubs, project trackers, or even automated apps.

Being part of Coda's brand team, the team and I developed an illustration system that reflect Coda's building block-based docs, bringing engaging brand stories to life. We believe these whimsical illustrations convey abstract ideas more effectively while adding a sense of fun to the brand and the work. The style is designed to feel energetic yet organized, playful but not silly, clever, and modern.

Alongside the main brand, the team and I also designed Coda's AI-powered sub-brand, Coda Brain. Check out the sub-brand identity and system here.